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Atlas Air
Hypothetical
Atlas Air is a hypothetical airline that offers full service without the high cost. Atlas caters to the young professional who wants to get out and explore the world.
Deliverables:​
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Logo
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Environmental Graphics
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Livery
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Editorial
The custom hand-lettered wordmark represents the take off and landing of an airplane. The cursive style is fresh and stands out amongst competitors.
The use of airy, transparent shapes as a graphic device evokes the feeling of smooth, stress-free travel. A simple sans serif contrasts the organic wordmark and establishes a sense of clarity, accessibility and ease.
An important touchpoint for any airline is the in-flight magazine. The visual branding is carried out on infographic spreads, and the values are embedded into the content and art direction of the rest of the magazine. See the full version here.
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The Atlas Air brand is designed to embody a sense of wanderlust, as well as insuring that clients feel relaxed and stress-free during their travels.
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