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Northbound Journeys
Client Work
Rania Rönntoft is the Swedish creative behind the blog Northbound Journeys, where she advocates for "close-by adventures." The photographer-turned-influencer wanted a visual identity to help her stand out online, and gain new partners and clients.
Deliverables:​
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Logo
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Icons
Rania came into the branding process with a strong vision and understanding of her business. The process was a true collaboration, and together we created a mark that represents her company values and compliments her photographic aesthetic.
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Among other things, she creates video content for Youtube, so a motion graphic was a must. The graphic can be used as a beginning or end slate and creates more interest than a static logo.
Northbound Journey's aesthetic is natural, muted tones, and the focus on "close-by adventures" stems from the values of sustainability, minimalism and slow living.
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The logo compliments Rania's photographic style, and infuses her passion for minimalistic living into a meaningful mark. The colour palette pairs perfectly with her established visual tone.
A series of geometric icons were created for use on the Northbound Journeys social media accounts. The icons are simplistic and compliment the logo.
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Since working with Rania on her logo and visual identity, her Instagram following has grown, and she has formed a new partnership with Olympus Sweden as an ambassador and content creator.
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