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She's Newsworthy Media
Client Work
She's Newsworthy Media is an independent PR firm run by female entrepreneur, Jennifer Singh. She helps small businesses get recognized and offers coaching on media success.
Deliverables:​
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Logo
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Branding
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Social Assets
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Presentation Deck
Social media is a really important brand touchpoint for SNM. It was crucial to create a clean, eye-catching and recognizable style for Instagram and Facebook posts. Jennifer often includes helpful tips and resources in her posts, so the typography had to have enough hierarchy to stop someone mid-scroll.
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Even before COVID-19, much of SNM's services were rendered online via Webinar, or digital PDF. Now more than ever, having a consistent presentation deck is critical. This means that all the information is engaging, easy to follow and doesn't get lost or ignored on the page.
She's Newsworthy Media already had a strong identity in messaging and imagery. The updated logo, colour scheme, typography and overall brand feeling was created to fit in and elevate what already existed.
Since the SNM rebrand launched, the account's engagement has increased. Jennifer is now running new Webinars using her presentation templates, and the client feedback is overwhelmingly positive.
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